The 6th meeting on October 25, 2022, discussed the material that has deepened, namely about basic copywriting. One of them is copywriting. But do you know what "copywriting" is?
In simple terms, copywriting is a marketing technique that involves the activity of stringing words aimed at persuading and persuading potential consumers to perform actions that correspond to the goals to be achieved (to buy the product or service offered).
To produce interesting copywriting, there are three foundations that underlie it:
1. Understand your product
2. Understand your buyers.
3. Understand your market.
3 fundamental questions in copywriting:
1. How to find the idea
mining reviews such as comments on MP, social media, and advertisements.
100 product facts (so what's in it)
Customer journey mapping (detail who, what, why, and what if)
How do I come up with an idea?
Labeled "moves so much,"
bumped (lanturan but relevant)
Big people in a little situation
Little people in a big situation
How do I structure an idea?
- AIDA (attention, interest, desire, action)
How Often Do You Feel Insecure with Your Weight? (Attention)
Based on research from X, 8 out of 10 millennials feel insecure because of their less-than-ideal weight. (Interest)
Try to imagine and feel: what if you could escape the feeling of being insecure and appear more confident? (Desire)
Click the link below to find out more! (Action)
- PPPP (Pain, Promise, Proof, Push)
It's hard to make an ad? (Pain)
Do you want me to teach you how to copywrite without getting dizzy? (Promise)
17000 digital marketers like you have already looked at it. (Proof )
Instead of getting more curious, let's DM me. (Push)
BAB (Before, After, Bridge)
Before: The condition of your previous target market
After: The result or condition that your target market wants.
Bridge: How do they get to the conditions they want?
PAS (Problem, Agitate, Solution)
Problem: You pointed out the problem they had.
Agitate: You're raising the problems they have.
Solution: You provide a solution to the problem they have.
Why, What, How, and What If?
Addition:
And the existence of "covert selling," which is how to sell without being seen doing so, Of course, by applying the law, such as by giving a curious effect, not making direct offers, using no command sentences, using cellphone numbers and prices, and using ambiguous words. In principle, good copywriting aims to make the product or service you offer to consumers look more appealing.
