Social Media is online media, which is useful for the needs of today's society. Needs include long-distance communication, to get public information, device special applications, as well as the ease of use of the platform - a platform that uses the internet network. The purpose of social media as a communication tool, to connect users with the coverage of a vast territory. Based on the results of research Wearesosial Hootsuite released in January 2019 social media users in Indonesia reached 150 million or 56% of the total population. That number is up 20% from the previous survey. While social media users mobile (gadget) reached 130 million, or approximately 48% of the population, a wide variety of h social media such as Instagram, Twitter, Facebook, and others. Just by using social media, we can connect with many people, the development of social media can certainly be perceived by the public that social networks can be used for activities that are a commercial business, and can generate profits.
Human life to fulfill their needs in various aspects, human Needs are the most basic is the need of primary clothing (clothes), food (food), boards (place of residence). However, humans also have needed secondary needs, the needs that are required to create or add to the fun. in this day and age a human can easily meet the needs of the secondary, that is to cheer yourself up. Social Media has become one of the needs that are needed by humans for the moment, All people can easily use social media even more minors, and the elderly who access social media every day. With the ease in using social media, and finally, a lot of popping up the pros and cons about the influence of social media on society. But according to the author himself rather than a negative impact, social media is generating a lot of its positive impact as easy for us as a user, to access a variety of public information that we need at that time. In addition to information, social media also provides a variety of useful platforms for education and business.
Social media users can easily participate share and create a variety of public information, which can be accessed by other users. Such information may include blogs, social networks, Wikis, forums, and virtual worlds. Blog, social networking, and Wikis is a form of social media that are most commonly used by people around the world are no exception in Indonesia. The impact of the other positive of using social media, makes it easy for us to communicate with many people, expand our network of friendships, it is easier for users to express themselves, spread information quickly and accurately, low cost and affordable. Using social media can trigger the quality of the students, the material in a broader scope and detail. The presence of social media students can further develop their skills, especially the social skills needed to face the developments in today's digital era. Not only for learning media but social media is also used as a means of business. The businessman will not want to miss a great opportunity, to get consumers through social networking potential. With so great potential for marketing a business online through social media, but the necessary communication strategy that matures to market on social media is explored effectively and efficiently. Freedom in managing social media is very, very needed, and a lot of benefits to facilitate day-to-day activities.
