The sudden increase in practical concerts and live course events was one of the most notable changes resulting from the pandemic. Artists used online raised areas to interact with their fans and give live performances after social distancing measures were put in place. The artists worked with brands, courting services, and social media platforms to promote their events, which opened up novel marketing opportunities. Artists could earn money and reach a wider audience by entering into sponsorship agreements, partnerships and ticket sales.
During the pandemic, live courting emerged as the preferred method for artists to interact with their fans. Live streamed performances and virtual concerts have become extremely popular, enabling musicians to perform in the privacy of their homes for a large audience. Live chats, donations, and virtual goods were frequently incorporated into these events, resulting in a distinctive fan experience.
6: Effective Experiences and Innovative Strategies:
Due to the cancellation or postponement of live concerts and festivals, the music industry resorted to creative strategies and virtual experiences. The section delves into the rise of virtual concerts, live streaming, and interactive fan engagement methods, which have allowed artists to stay connected with their fans (Brown & Lee, 2021; Anderson et al., 2022). The discussion also covers how virtual experiences are improved by the use of technologies like virtual reality (VR) and augmented reality (AR).
7: The Future of Music Industry Marketing:
The music marketing and promotion industry has undergone permanent changes due to the pandemic's impact. This portion investigates the lasting consequences of the pandemic such as the merging of in-person and virtual events, greater dependence on data analytics for precise marketing, and the significance of creating robust online communities (Cohen et al., 2021; Clark & Robinson, 2023).
Conclusion:
The marketing and promotion methods used by the music industry have been transformed by the COVID-19 pandemic. This has resulted in a faster shift towards digital platforms and a significant change in how artists interact with their fans. Despite facing significant difficulties, the industry has shown resilience and creativity by adopting novel technologies and tactics to overcome the crisis. The insights gained during the pandemic will still play a significant role in shaping the marketing and promotional activities of the music industry as the world recuperates.
References:
DeVito, L. (2021). Music Marketing in the Age of Streaming: An Examination of Digital Music Promotion Strategies. Routledge.
Dobson, N. (2020). The Music Marketing Toolbox: The Ultimate Guide to Marketing Your Music. Routledge.
