How often do you find billboards or posters on your travels?. It's like "whatever the food is, the bottled drink...". It's called an advertisment. According to Philip Kotler, advertisment is "any paid form of nonpersonal presentation and promotion of ideas, goods, or service by identified sponsors". Advertisment is any form of message about a product delivered through a medium. Advertisment is an investment that is considered very profitable. Then, what about advertising?
Advertising is a whole process that includes the preparation, planning, implementation, and delivery of ads. Billboards and product posters that i mentioned at the beginning are examples of advertising. Billboards and posters, and other physical advertising media are examples of traditional advertising.
The development of technology and digitalization that is happening today also provides something new in the world of advertising. Nowadays, digital marketing is growing which utilizes the internet to reach a wider audience. Some examples of digital advertising such as posts on social media, advertisements on websites, location based Ads, and so on. Reported from We Are Social, in 2020 there are 175.4 million internet users in Indonesia. In addition, smartphone use continues to increase every year. Therefore, digital advertising is very relevant to the current situation.
Digital media advertising is considered capable to reach more target market because of its interesting and interactive content. Here are the various advantages of digital advertising compared to traditional marketing:
Digital advertising is more cost effective
Traditional advertising relies heavily on paper (brochures, posters, billboards, etc.). Thus, the cost used is quite expensive. Much more efficient use of digital advertising. Marketing media is the internet, through google pages or social media. If you want to expand, simply redesign the content and change the target segment. Your ads is ready to be redistributed.
Digital advertising is easy to monitor
Digital advertising services help us to see reports such as how many times an ad was accessed, when and how long the ad was opened, the profile of the person who opened it, and so on. This is very important as an evaluation of whether the ads has reached the desired target.
Easily interact with your audience
By doing digital advertising, it will make it easier for us to interact with audiences and customers. By using social media and doing advertisements in it such as facebook, twitter, instagram, email and so on, we can directly interact using the media. We only need to polish digital content marketing according to the target, then the results will be sweet.
Wide and worldwide consumer reach
SEO (search engine optimization) on google search engine, advertising in online media, to advertising on social media will certainly be able to reach a fairly wide consumer, anyone who accesses it will reach ads or information about the services we provide. Not only from within the country itself can even get abroad even to the rest of the world.
That's all the advantages of digital advertising. The development of the business world today is influenced by technology and digitization. Therefore, we are required to be able to master digital advertising considering the role of advertising that is vital to reach prospective consumers.
Source
