Dengan demikian, cara menjadi orang terkenal bukan hanya soal mencari perhatian, melainkan soal memberi nilai. Popularitas yang dibangun atas dasar karya, integritas, dan manfaat sosial akan bertahan lebih lama dibanding sekadar sensasi. Secara ilmiah, popularitas dapat dipahami sebagai proses sosial yang lahir dari kombinasi potensi individu, strategi komunikasi, dan relevansi dengan kebutuhan publik.
Referensi
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Giles, D. (2002). Parasocial Interaction: A Review of the Literature and a Model for Future Research. Media Psychology, 4(3), 279--305.
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Maslow, A. H. (1943). A Theory of Human Motivation. Psychological Review, 50(4), 370--396.
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Statista. (2024). Social Media Usage in Southeast Asia. Hamburg: Statista Research Department.
