Millennials who don't know the boy group from SM Entertainment that focuses on the Chinese market? Yes, it is WayV. It consists of seven boys with extraordinary good looking with excellent singing, dancing and rapp skills. After successfully making their group debut, the members also carried out various schedules solo. Former SM Rookies, namely Lucas, is one of the spotlight of netizens because of his charming visuals. This attracted the NEO Coffee company to invite him to work together as a Brand Ambassador.
Who can go through the day without drinking coffee in the morning? The number of coffee lovers makes NEO Coffee popular. With relatively cheap prices and variations in taste, it also attracts coffee lovers. This coffee also experienced a big boom after recruiting Lucas WayV to be its Brand Ambassador.
NCTzen or WayZenV is a typical greeting for the fandom or fans of WayV. Indonesia as one of the biggest fans of WayV, was surprised by Lucas's debut in an Indonesian television commercial by offering NEO Coffee with its signature slogans "Gue Bosen Yang Biasa" and "Cobain Kuy". This slogan is trending among fans, plus there is a promo when buying a 3 in 1 pack of NEO Coffee which will get a Lucas photocard. This made many people, especially Kpop lovers, buy up NEO Coffee to get and collect photocards. With this fantastic result, there was a fanmeeting between Lucas WayV and his fans.
The advertisements used are classified as Promo Materials. Because in selling products, this company includes goods that increase consumer purchasing power, namely with the Photocard from Lucas WayV.
