"Together We Made It And We Will Always Make It"

Now we can see how robust our economies are, how quality of life has improved and how markets are becoming more prosperous. Advertising standards have also improved. And now we can experience high advertising standards in many Asian markets.

Our achievement has shown that friendship works, and becoming a family makes our hard work rich and fulfilling. We have been progressing as centers of growth, and we are still preserving our diverse and rich Asian cultural values.

We have been successful because of these values, and we need to keep on fostering these values. We are friends and family members of the big Asian family.

There will always be challenges,

 

We are now facing new types of challenges that nobody has ever seen before. Everything changes so quickly, as the market and consumers have become so dynamic.

It was our values that kept us strong together in the past, and it's the same values of friendship, family, and partnership that will keep us strong now and in the future. Preserve the values, and don't let the tsunamis keep us apart.

I call upon everyone, including the officers of the Federation, sponsors, and delegates to prevail, to PRESERVE our values and relevance. I call upon everyone to hold hands and help each other to grow, so that local companies can stand as tall as the multinationals, and become hosts of their own markets. I call upon everyone to be careful and stand together against modern day slavery.

 

Together we made it and together we will always make it.

Let us grow and learn together in increasing advertising standards for Asia, enriching the prosperity of Asian consumers. We are Asians, and proud to be Asians, a great contributors of growth in the global economy.