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Sedang mengampuh pendidikan di Universitas Teknologi Yogyakarta, dari jurusan Hubungan International

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Ilmu Sosbud

Indonesia's Public Policy Through Cultural Diplomacy with The Spread of K-Wave (Hallyu)

10 Januari 2024   23:26 Diperbarui: 24 Januari 2024   09:09 113
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This policy covers the monitoring of music, drama, and movie content entering Indonesia. The government is committed to working with the media industry to ensure that content produced in Indonesia also meets applicable ethical and morality standards.

3. Youth Empowerment and Entrepreneurship:

The Government of Indonesia recognizes the important role of youth in responding to the spread of the K-Wave. To this end, youth empowerment and support for entrepreneurial initiatives in the creative industry is a priority. Training, business funding, and mentorship programs are provided to youth interested in engaging in the music, film, and performing arts industries.

In addition, the government also supports the formation of creative communities that allow youth to share ideas and experiences. These steps are taken to ensure that the younger generation has an active role in creating content that reflects Indonesia's cultural values.

By implementing these policies, it is expected that Indonesia can capitalize on the positive influence of K-Wave while maintaining cultural diversity and local values by building local creative industries, regulating and monitoring media content & empowering youth and entrepreneurship. With these measures, Indonesia is expected to capitalize on the positive impact of the K-Wave to enrich and strengthen local culture. A balanced approach will make a meaningful contribution to the development of creative industries and cultural sustainability in Indonesia.

K-Wave, or Korean Wave, refers to the phenomenon of globalization of South Korean culture involving the export of pop culture, such as television dramas, movies, music and fashion. Although it is primarily a part of the entertainment industry, the K-Wave also has links to international relations through several aspects.

1. Cultural Diplomacy: K-Wave acts as a tool for South Korean cultural diplomacy. The popularity of Korean dramas, K-Pop, and movies has created a global interest in Korean culture. Countries use these elements as soft diplomacy tools to build a positive image and increase understanding between countries.

2. Soft Power: The concept of soft power refers to a country's ability to influence and attract others without using military or economic power. K-Wave became one of the most successful examples of the application of soft power, allowing South Korea to increase its influence at the global level and strengthen international relations.

3. Public Diplomacy: Global interest in K-Wave has opened the door for more effective public diplomacy. Cultural events, concerts, and K-Wave promotions can be platforms for strengthening bilateral relations and building intercultural bridges between different societies.

4. Tourism: The influence of K-Wave on the tourism industry cannot be ignored. Many fans of K-Pop and Korean dramas are becoming tourists creating a significant flow of international tourism. This is not only

5. National and Global Identity: K-Wave can also shape the perception of a country's national identity in the eyes of the world. A positive perception of K-Wave can enhance a country's positive image in the international arena, thus opening up opportunities for more cooperation and exchanges with other countries.

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