In this modern era, everything is digitalized includes marketing technique. Marketing is activity of a company undertakes to promote the buying or selling of a product or service. Marketing classified as advertising, selling, and delivering products to consumers or other businesses. Professionals who work in a corporation's marketing and promotion departments seek to get the attention of key potential audiences through advertising. Promotions are targeted to certain audiences and may involve celebrity endorsements, catchy phrases or slogans, memorable packaging or graphic designs and overall media exposure. Marketing as a discipline involves all the actions a company undertakes to draw in customers and maintain relationships with them. Networking with potential or past clients is part of the work too, and may include writing thank you emails, playing golf with prospective clients, returning calls and emails quickly, and meeting with clients.
Even though technology is developing rapidly, it cannot be denied that some traditional marketing technique are still exist. Traditional marketing is a rather broad category that incorporates many forms of advertising and marketing. Because it encompasses so many different strategies, nearly every company selling a product or service uses one or more types of traditional marketing as part of an overall advertising strategy. For the most part, this form of advertising depends on the company's available marketing budget. Some traditional marketing categories are mailed newsletters, promo materials, earning attention, and hosting contest.
My favourite advertising is promo materials. Although it's a conventional way of marketing, but it's still exist and effective nowadays. I think that promotional materials are an easy way to help our business gain attention. For example, Give Away event for promotion. Who doesn't like free stuffs? Eveyone likes it! From the Give Away method, we can gain people's attention to our product. At least we can show our products to the consumers. Beside that, giving discount promo can also be an effective way.
