UMKM Wajib Tahu! Brand Image Semakin Meroket Melalui Psikologi Warna

Gofman, A., Moskowitz, H. R., & Mets,  T. (2010). Accelerating structured consumer-driven package design.Journal of Consumer Marketing, 27(2), 157-168.

Hemphill,  M.  (1996).  A  note  on  adults' color–emotion  associations. The Journal of genetic psychology, 157(3), 275-280

Penulis : Dewi Deniaty Sholihah -  Dosen Prodi Manajemen UPN Veteran Jawa Timur