Proactive communication strategies are required for successful vaccination campaigns in order to inform the population and address vaccine concerns and hesitancy.Â
To ensure that vaccines reach their intended recipients, outreach and public messaging are required. Effective communication and outreach ensure that governments are aware of the various vaccine options and understand their role in them, allowing them to take ownership.Â
It aids in the reduction of disinformation and misinformation and the prevention of its negative consequences for those who receive vaccines. False information about vaccines will prevail if concerned authorities do not actively communicate vaccine facts. This will negatively impact vaccination campaigns.