Chaffey, D. (2019). Digital Marketing: Strategy, Implementation, and Practice (7th ed.). Pearson Education Limited.
Hanan, M. (2016). Strategic Marketing Management: Theory and Practice. Pearson Education.
Kotler, P., & Keller, K. L. (2016). Marketing Management (15th ed.). Pearson Education.
Sutanto, J. (2020). "Tren Konsumen dalam Industri Kuliner di Indonesia: Adaptasi terhadap Preferensi Baru". Jurnal Ekonomi dan Bisnis, 34(2), 67-85.
Timmons, J. A. (2007). New Venture Creation: Entrepreneurship for the 21st Century (8th ed.). McGraw-Hill Education.
Zeithaml, V. A., Bitner, M. J., & Gremler, D. D. (2013). Services Marketing: Integrating Customer Focus Across the Firm (6th ed.). McGraw-Hill Education.
Follow Instagram @kompasianacom juga Tiktok @kompasiana biar nggak ketinggalan event seru komunitas dan tips dapat cuan dari Kompasiana. Baca juga cerita inspiratif langsung dari smartphone kamu dengan bergabung di WhatsApp Channel Kompasiana di SINI
