Unique algorithms had made TikTok a great platform from Businesses to reach out their potential customers. Their personalized timeline had made TikTok's foryoupage specifically designed for users with contents that they need. Therefore, it's easier for new brands to be discovered. The rise of creative food and beverage business had made it easier for customers to have interest to try new brands. Aside from content ideas for business accounts, there are several tips to kickstart FnB business to enhance their branding :
1.Get To Know Your Customers
Similar to how TikTok effects small businesses, getting to know your customer would come in handy in order to create contents that are relatable for them. Understanding customer's behaviour would result in a much more effecient marketing campaigns, with that it will drive the customer to gain more interest about the business. Furthermore, it will increase sales and brand awareness. Not only that, getting to know the customers will enhance personal engagements with them. FnB customers tend to go for the brands they already feel familiar with. Always listen to what they want to see and what they want to understand. Aside from the customers, knowing who your audiences are will also help your business to expand with TikTok.
2.Pay Attention to Your Contents
TikTok limits their user's contents up to 60 seconds, thus the contents need to have as little as possible but also engaging and informative contents. In addition to that, as a FnB business, visual plays a big part to convince the customers to buy the products. In order to increase interest, contents need to have great representations of the brand and the product itself. Content creators need to have the skill to pay attention to their videos and to have originality when it comes to their branding. Give the customers what they like to see with the contents.
3.Stay Active on TikTok
Staying active on TikTok means paying attention to the growth of your audience, be clear, and use influencers. Interacting with your audience could be done using tools on TikTok other than influencer. Sure using influencer would generate a wider audience, but replying comments on your posts would make the audience feel a lot appreciated therefore creates dense relationship with the customer. Involving customer's reviews and influencer is a valuable interaction to use as a contents, since it will increase potential customer's curiosity for the products. Conduct researches first in order to find the best influencer that'd match your brand's identity better. Making sure that their rate matches their audiences will be helpful as well to make sure whether or not the marketing budget you had spent is equal to the output you will receive from the campaign.
4.Use Business Audios
There are already several viral audios in order to help FnB business in TikTok. Using this Audio would higher increase your products to appear in more ForYouPage. In addition to that, this audio would result your contents to end up among similar businesses and increase the range of your customers. These audio are often easy to be found and it was created to help small businesses to help them to be discovered.
