Memandang Pentingnya "Branding" dari Sudut Pandang Ekonomi

Bronnenberg, B.J., Dub, J.P., & Moorthy, S. (2018). The Economics of Brands and Branding. Diakses dari http://faculty.chicagobooth.edu/jean-pierre.dube/research/papers/The%20Economics%20of%20Brands%20and%20Branding.pdf pada 2 Desember 2018.

Mbe, V.S. (2012). The Economics of Branding. Diakses dari https://thoughteconomics.com/the-economics-of-branding/ pada 5 Desember 2018.

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