By discouraging unnecessary purchases, they actually increased sales and brand loyalty. Customers trusted a company that prioritizes environmental responsibility over profits.
Key Insight: Authentic values resonate more than sales pitches.
Example #9: Slack's Word-of-Mouth Growth - Community-Driven Marketing
Slack grew from zero to a $7 billion company largely through word-of-mouth marketing. They are focused on creating such a great product experience that customers become their marketers.
The Community Approach
Instead of traditional advertising, Slack invested in:
- Exceptional customer support
- User education and resources
- Community building and engagement
- Referral incentives
Traditional Marketing Slack's Approach
Pay for attentionEarn attention through valueInterrupt customersSolve customer problemsBroadcast messagesFacilitate conversations
Example #10: Banksy's Mystery Marketing - Creating Intrigue and Demand
The anonymous artist Banksy has built massive demand for their work without traditional marketing. What Makes Great Marketing sometimes means creating mystery and exclusivity.
The Power of Scarcity
