Key Takeaway: Great marketing sells feelings, not products.
Example #2: Dollar Shave Club's Launch Video - Disrupting Through Humor
In 2012, Dollar Shave Club created a 90-second video that changed everything. With humor, honesty, and a direct challenge to expensive razor brands, they gained 26,000 subscribers in just two days.
The Breakthrough Strategy
Their founder, Michael Dubin, appeared in the video personally explaining why expensive razors were ridiculous. This authentic approach resonates with frustrated customers who feel ripped off by traditional brands.
As marketing professionals at www.consumeruk.co.uk often highlight, authenticity beats perfection when connecting with modern consumers.
Example #3: Dove's Real Beauty Campaign - Challenging Industry Standards
Dove revolutionized beauty marketing by featuring real women instead of supermodels. What Makes Great Marketing often involves challenging industry norms and standing for something meaningful.
The Cultural Impact
This campaign didn't just sell soap; it started conversations about beauty standards and self-acceptance. Dove positioned themselves as champions of real beauty, creating deep emotional connections with their audience.
Marketing Lesson: Take a stand on issues your customers care about.
