Through the latest advertisement from Nu Green Tea, it is known that they took NCT 127 as their brand ambassador. NCT 127 is one of the sub-units of NCT which is shaded by SM Entertainment in South Korea. NCT 127 itself has 11 personnel but it is very unfortunate because one of their members is required to go on hiatus because he has to focus on promoting with the sub-unit in China, namely Weishenv.
This collaboration is eagerly awaited by fans of NCT 127, commonly called NCTzen. NCTzen's are looking forward to this commercial as they can collect "handsome bottles". The nickname "handsome bottle" was raised by fans because in the bottle there is a photo of one of the NCT 127 personnel.
Apart from collecting "handsome bottles", it turns out that Nu Green Tea also gives NCTzen the opportunity to get an exclusive lock screen. This exclusive lock screen is obtained if you buy Nu Green tea a minimum spend of 15,000 rupiah. But this purchase can only be made through the Alfamart website or application.
The marketing strategy carried out by Nu Green Tea can be said to be very interesting. You can say that Nu Green Tea's sales have increased considerably. This is because almost every Nu Green Tea supermarket cannot be found because it has been bought up by NCTzen to collect each member.
This collaboration that Nu Green Tea is doing can be successful because they know their target market. They are targeting K-pop fans especially NCTzen here. As is well known, many Indonesians are interested in something related to K-pop, especially since NCT is one of the global boy groups.
