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The Viral Dessert and Its Advertising

11 Desember 2020   12:48 Diperbarui: 11 Desember 2020   14:57 484
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Kompasiana adalah platform blog. Konten ini menjadi tanggung jawab bloger dan tidak mewakili pandangan redaksi Kompas.
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Najla Farid Bisyir-Owner of Bittersweet by Najla/akurat.co

youtube/risa mahaqi
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3. Offer promos that attract attention

The next marketing strategy used by Bittersweet by Najla is to provide attractive promos, such as discounts and give away.

In my opinion, my favorite advertising belongs to Bittersweet by Najla. This is because the owner of this business is truly creative and innovative, seen in the marketing and promotion process of the products to the general public who almost fully utilize social media which also proves that technological developments have a positive impact on many sectors of life. In addition, the innovations of owner who use celebrity endorsement services are very attractive, instead of placing advertisements on billboards or mass media, owner tend to use celebrity services in promoting their products and have proven successful.

I think promo giving is the most effective strategy in promoting a product because with a public promo, you become aware of a company and the products offered so that in addition to increasing sales, this step also increases the branding of the company itself.

Reference:

https://kumparan.com/millennial/bisnis-dessert-box-legit-ala-bittersweet-by-najla-yang-tak-asal-viral-1uQu0Hi9z52/full

https://www.wartaekonomi.co.id/read292797/jual-2000-box-per-hari-begini-kisah-sukses-bittersweet-by-najla/2

https://belifollowers.com/berhasil-karena-promosi-melalui-medsos-bittersweet-by-najla-laku-parah-sampe-detik-ini/

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