AI and the Future of Digital Business : Insights from Experts at Jakarta State University

"Bewise In The Techtile-AI Powered Marketing" - Yen-Thanh Le.

Artificial Intelligence (AI) has made significant strides, with the introduction of Chat GPT-3 and its remarkable evolution into Chat GPT-4, now capable of processing 10,000 billion words in just one month. This rapid advancement highlights AI's growing ability to learn and process vast amounts of data, surpassing human capabilities.

AI's creativity and flexibility have opened new possibilities, such as the ability to generate images and modify content on demand. For instance, with tools like Zen AI and Chat GPT-2, users can easily create and refine visuals based on specific requests, offering endless creative potential for marketers and content creators.

AI is revolutionizing marketing by allowing businesses to quickly generate high-quality visuals and summaries. Marketers can now create product images or marketing plans instantly, saving time and reducing costs. Additionally, AI's ability to summarize documents and generate strategic plans helps streamline decision-making, enhancing efficiency in marketing campaigns.

While AI holds the potential to replace millions of jobs, it is important to recognize its limitations. AI lacks human qualities such as innovation, ethical judgment, emotional intelligence, and common sense. It complements human skills, rather than replacing them, especially in tasks requiring creativity and intuition.

For today's youth, adapting to AI is crucial. UNESCO highlights three pillars of education in the AI era: understanding AI, using AI to support jobs, and learning to coexist with AI. As AI continues to evolve, preparing for skill upgrades will be essential for young people to thrive in this fast-paced technological landscape.