There is one thing that is quite clear; the brands of matchboxes should adjust themselves to survive. The eco packaging belongs to a larger trend of a circular economy. It's more than materials. It is about attitude, design and long perspective.
Through such modifications, brands will not only save the planet, but also build business. They have the capacity to come up with a package not only that is green but also intelligent, robust and purposeful. This is the future--and it begins to-day with the plain matchbox.
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