The major one is transparency. The eco goals and actions of the brands ought to be shared. This would include materials, suppliers and how such materials must be dealt with when they are packaged. It is more trust-building to be clear.
Investments in eco packaging have the potential of increasing the customer base of a given company. Individuals desire to patronize brands that have an element of responsibility. Transforming the aspect of sustainability into their identity will allow matchbox brands to work on their public image, and increase their market share.
Eco packaging is not only environmental. It is also a question of perception and identification of people with a brand. It is an account of nurturing, accountability, and a view of the ideal world.
Reducing Carbon Footprint Through Local Sourcing
It is imperative to decrease the carbon footprint of a company. This can be done through procuring of materials locally. It implies the use of local suppliers and manufacturers. In the case of matchbox brands, local sourcing reduces the pollution during transportation.
A long distance transportation of materials wastes much fuel. This emits carbon dioxide in the atmosphere. Local sourcing of companies eases this pollution. It also and it helps local economies and provide local work.
A domestically located place assists in quality control. One can visit suppliers and easier to inspect the making of materials. This guarantees the satisfaction of eco standards. It also develops superior vendor relationships which result in more reliable supply schemes.
Supply chains that are shorter are more flexible. They are quicker to pick up demand change. There is also a lower possibility of delays thus making the companies save on wastage and additional costs.
Even some brands are using materials which are given either by the local farms or recyclables. This completes the circle on the circular economy. The products of one industry act as materials of another one. It is an environmentally and a good business practice.
Matchbox brands also enhance the effectiveness of eco packaging by using local materials. It is a success to the planet, the community as well as the company itself.
Challenges in Adopting Eco Packaging
As much as there are numerous advantages to eco packaging, there are also set-backs. In the case of matchbox brands, it is time consuming and also expensive to change packaging systems. New designs should be tried. Raw materials have to be identified and accepted.
In some cases, eco materials are costly. Brands should make decisions to choose whether they can spend more in order to have long-term advantage. There might also be a need to train customers on reasons why the packaging of a product would appear different or feel different.
