To illustrate, in the case of a product launch, real time monitoring enables marketing departments to respond to reception by the audience on the spot. Should the feedback lean towards the negative, it is possible to change strategy half-way through the campaign. During emergencies, PR departments are able to measure the change in sentiment and develop responses that reflect the societal concerns.
Monitoring insights are integrated into the decision-making, which makes sure that businesses do not only react but anticipate and take the lead in conversations.
Industrial Uses.
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Startups: Get known, track competition and become credible to investors.
Enterprises: Automatically detect reputational risks at high amounts and cross-channel monitoring.
Controlled Sectors (finance, health, energy): Making sure the regulated sectors are compliant with the regulations by assessing any risks or regulatory concerns as they arise.
Politics: Follow campaign stories, voter opinions and fake news in real time.
All the use cases represent the convergence of speed, scale, and strategy in real time media monitoring to develop competitive advantages.
The reason why Real Time Monitoring is superior to traditional approaches is explained.
Conventional monitoring was based on manual clippings and poor reporting. However, these days media monitoring tools are integrated with automation and machine learning as well as AI-based sentiment analysis. They can offer organizations:
