In simple terms, copywriting is a marketing technique that involves the activity of stringing words aimed at persuading and persuading potential consumers to perform actions that correspond to the goals to be achieved (to buy the product or service offered).
To produce interesting copywriting, there are three foundations that underlie it:
1. Understand your product
2. Understand your buyers.
3. Understand your market.
3 fundamental questions in copywriting:
1. How to find the idea
mining reviews such as comments on MP, social media, and advertisements.
100 product facts (so what's in it)
Customer journey mapping (detail who, what, why, and what if)
How do I come up with an idea?
Labeled "moves so much,"
bumped (lanturan but relevant)
Big people in a little situation
Little people in a big situation
How do I structure an idea?
- AIDA (attention, interest, desire, action)