Current Trends in Hospitality and Tourism in Indonesia and Abroad

Current Trends in Hospitality and Tourism in Indonesia and Abroad

Tourism and hospitality are two industries that continue to grow and adapt to global changes. In Indonesia, as well as in many other countries, new trends have appeared that influence the way people travel and enjoy their holidays.

One of the main trends is sustainable tourism. Many hotels and resorts in Indonesia, especially in Bali and Lombok, are now focusing on eco-friendly practices. For example, they reduce plastic use, manage waste better, and use renewable energy. This is important because more travelers today care about the environment and prefer to stay in places that support sustainability. The same trend is also happening abroad, especially in Europe and Japan, where eco-certification is becoming more popular for hotels.

Another trend is the rise of digitalization. Online booking platforms, mobile check-ins, and digital payment systems are now common. In Indonesia, many hotels use apps to make reservations and even provide virtual tours. Abroad, some hotels in developed countries have started using artificial intelligence (AI) and robots to assist guests, which makes the hospitality experience more modern and efficient.

A third trend is wellness tourism. After the pandemic, many tourists now travel not only for leisure but also for health and relaxation. Indonesia is promoting yoga retreats, spa resorts, and natural healing experiences, especially in Ubud, Bali. Internationally, countries like Thailand and Switzerland also focus on wellness programs to attract health-conscious tourists.

Finally, experiential travel is becoming more popular. Tourists no longer want only to stay in hotels; they want to experience local culture, food, and traditions. In Indonesia, activities such as cooking classes, village tours, and traditional dance performances are in demand. Abroad, destinations like Italy and Mexico also highlight cultural immersion as part of their tourism package.

In conclusion, both in Indonesia and abroad, the hospitality and tourism industries are changing to follow new global trends. Sustainability, digitalization, wellness, and cultural experiences are now key factors in attracting modern travelers. This shows that the industry must always adapt to meet the expectations of tourists in the future.