The following are data that can be explored with Instagram's built-in analytics:
The number of additional followers
- The number of people who stopped following
- Followers demographic data (location, age, gender)
- Number of post reach, impressions, and engagement
- Number of visits to profiles and websites
- Content and story engagement
Instagram insight, built-in analytics from Instagram
Because this feature is built into Instagram, it's 100% free to use. It's just that this check can only be done for business Instagram accounts and accounts with high interaction. In addition, the weakness of Instagram's insight is that it cannot export analytical data and has limited access.
Social Bakers
Socialbakers is a social media management platform for multiple platforms. Starting from Facebook, Twitter, Instagram, Pinterest, Linkedin, and YouTube.
For beginners, Socialbakers is relatively difficult to use. Even so, there are many features that can be used to optimize your Instagram account.
Following are some of the features of Social bakers:
- Social media management
- Content & Strategy
- Content and follower analysis (check follower growth, content interaction, demographics & follower personas in sufficient detail)
- Publication and content scheduling
- Social Bekers, Instagram Analytics tool
Because the features offered are quite complete and premium, Socialbakers itself is now present as a paid application.
Simply Measured
This platform is known for its social media management services, as well as free Instagram analytics tools. It's just that this account can only be used for accounts with a number of followers of less than 25,000.
