The Importance of Customer Relationship Management on Digital Marketing

In the digital era like today, everything is automatic and complete. It would be great if there are still business activities that are done manually. As marketing strategies develop, digital marketing continues to be at the forefront of many marketing activities. Therefore, data analytics offers previously unimaginable capabilities, such as tracking potential customer touch points and analyzing unprecedented amounts of data. In addition, it provides a means to personalize marketing campaigns to reach the right target market.