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The Importance of Customer Relationship Management on Digital Marketing

8 Desember 2021   22:25 Diperbarui: 8 Desember 2021   22:30 34 1 0
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Bisnis. Sumber ilustrasi: PEXELS/Nappy

In the digital era like today, everything is automatic and complete. It would be great if there are still business activities that are done manually. As marketing strategies develop, digital marketing continues to be at the forefront of many marketing activities. Therefore, data analytics offers previously unimaginable capabilities, such as tracking potential customer touch points and analyzing unprecedented amounts of data. In addition, it provides a means to personalize marketing campaigns to reach the right target market.

Customer Relationship Management or CRM for short is an important component of a successful digital marketing campaign. CRM creates a solid foundation for the promotion and sale of any product, service or idea. Basically, CRM refers to a set of applications that can be used to manage things like a customer database, customer interactions, and everything else related to customers, customer prospects, and customer satisfaction.

In addition to increasing sales of the business they own, business owners must improve their relationship with their customers. The customer has to be perfect if he wants to make the customer happy with what he has to offer. Happy customers are the way to grow in business. With this CRM can help companies. But, what exactly is a CRM?

CRM can be described as a tool that companies can use to:

  • Record customer data for future reference.

  • Track sales figures and determine the most productive promotions.

  • Updating customer, prospecting and related information on what they ordered the sales team to do.

Now that we know what CRM really is, now let's find out what is the importance of CRM in digital marketing? One thing every businessman knows is that happy customers will come back. Happy customers are more likely to tell their friends about the business and vice versa, if customers are not satisfied, are more likely to tell their experiences about the business. So, whatever business you are going to run, making customers happy is the key to the success of a business.

Digital Marketing Strategy Connected to CRM

One of the greatest digital marketing strategies is to collect simple data about customers as they surf the web and search for a specific item. It then uses information about that person and the item they are interested in and lets sales ads about that item appear while the person is on Facebook or Twitter. Sales ads will remind people of an item they saw, and direct customers back to the site where the item was sold.

CRM Personalize Digital Marketing Campaigns

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