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Brands' Organic Vs Paid Tiktok Content Strategy

26 Maret 2020   17:15 Diperbarui: 26 Maret 2020   17:18 59 0

As TikTok continues its rapid user growth worldwide, brands are starting to follow suit to go where the "eyeballs" are to stay relevant and engage with a broader set of audiences. Many of such brands are still in the experimental phase of testing different types of content that strike a chord with TikTok's uniquely young audience, while staying aligned with branding and marketing guidelines. The first decision brands usually need to make when building social media presence in a new platform is: whether to focus on creating organic or paid content. And today, we have noted a few points to consider, for your brand to excel on both types of content in TikTok.