Brands' Organic Vs Paid Tiktok Content Strategy

As TikTok continues its rapid user growth worldwide, brands are starting to follow suit to go where the "eyeballs" are to stay relevant and engage with a broader set of audiences. Many of such brands are still in the experimental phase of testing different types of content that strike a chord with TikTok's uniquely young audience, while staying aligned with branding and marketing guidelines. The first decision brands usually need to make when building social media presence in a new platform is: whether to focus on creating organic or paid content. And today, we have noted a few points to consider, for your brand to excel on both types of content in TikTok.