In the example of Arli et al. (2016)'s study, it can be implied that religion does not significantly affect the intention of luxury goods ownership, which can potentially raise paradoxical significance among religious leaders, managers of luxury goods, and public policy makers.
In the case of religious leaders, the implications of the study produced several objections. Materialistic individuals will view the acquisition of luxury goods as a sign of accomplishment, cause of pleasure, and depiction of luxury (Richins and Dawson, 1992). The attempt to captivate followers can be approached by materialistic intentions, as religious leaders are progressively aware that their followers consist of consumers, this can be seen as religious institutions frequently spend massively in activities related to marketing and promotion hoping to lead people in determining choices and responsibilities. Whereas managers can still benefit from religious consumers by marketing luxury goods, though it is suggested that a contemporary design in marketing is essential to achieve a favorable outcome. Lastly, public policy makers are correlated with the assumption that acquisition of luxury goods increases prosperity, which brings unsustainability and continuously accused for plenty of society's complications.
The impact between religion and consumption behavior is still under-researched (Lindridge, 2005). As for Arli et al. (2016)'s study, data should be collected from a broader scope of the population. Future research is expected to collect data from both developing and developed countries that can potentially develop a more concrete outcome. Consequently, it is required to broaden the demographics of the sample.
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References
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Arli, D., Cherrier, H., & Tjiptono, F. (2016). God Blesses Those Who Wear Prada: Exploring the Impact of Religiousness on Attitudes toward Luxury among the Youth of Indonesia. Marketing Intelligence & Planning, 34(1).
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