Today popularity on YouTube and other social platforms is the most important part of success for any artist.
But you need to do more than just create a great music video to maximize its full potential. There is no point for you to produce music videos if nobody is going to watch it. If no one is interested in seeing it, and more so sharing it, then your video is practically worthless. Therefore, you should also come up with ways to promote and advertise your videos in order to boost your videos' online visibility.
Below, we outline 5 of the most important promotion tactics that you can follow in order to promote and boost your music video to achieve outstanding results.
Publish Your Video Natively
Great video content is meant to be shared. And the best way to do so is to make sure your video is hosted online. You can start by choosing from these popular platforms: YouTube, Facebook, Vimeo, Vine, and Instagram.
YouTube is by far the largest from these options. It is also the second largest search engine on the web, so it offers more opportunities to reach your target viewers.
But it's not enough to just host your videos online. You should also determine how well they can perform so you can plan your next steps. You can either cross promote or run some paid ads behind your high performing videos.
Now here's where the music video promotion takes place. To ensure your videos are seen, you can frugally advertise on social media platforms with controlled budgets and targeted audiences.
Optimize Your Video Content
People don't have much time and patience when searching online, so you should strike your prospects at a glance, persuade them to click, and watch your video now.
First of all, you need to optimize the video for each social platform. Remember that people watch more videos on mobile, so try to experiment with mobile formats like square or even vertical videos.
