In November, students have gone on site to MSMEs according to what they have obtained to practice directly the material that has been studied over the last month about digital marketing.
Enggars Craft is one of 10 MSMEs that joined the Digital Marketing Program Batch 2 activities carried out by Rumah BUMN Yogyakarta in collaboration with the Communication Studies Study Program at 'Aisyiyah University Yogyakarta, which was attended by 20 students.
Enggars Craft is an MSME that sells handicraft products such as cutlery, places to store goods and home decorations made of wood.Â
So far, Enggars Craft has chosen Instagram social media accounts and shopping accounts such as Etsy as a means of promoting its products. Choosing Instagram as a means of product promotion because Instagram is a social media that is owned by the public both inside and outside the country and choosing Etsy for selling products because Etsy is an overseas online shopping platform that sells goods such as crafts and antiques according to the products that Enggars Craft has. So we students who join Enggars Craft focus on product promotion on Instagram because it is easier to reach.
