"A savvy blend of English flair and Indonesian warmth can turn your article from 'just read' into 'deeply felt.'"
Introduction: The Double-Edged Sword of English
English dominates scientific journals, business blogs, and search results---over 90% of web content is in English ResearchGate. For Indonesian writers, using English can mean instant SEO benefits and access to a vast international readership Taylor & Francis Online. Yet, new research confirms that readers grasp nuances and retain information better when content appears in their mother tongue Global Partnership for Education.
The English Advantage
Global Reach & Prestige
Publishing in English opens doors to multinational audiences and collaborations. In Indonesia, job postings and academic grants often require English proficiency---making English articles appear more authoritative ResearchGate.
SEO & Discoverability
Search engines favor English keywords globally. An English headline can boost traffic by up to 30% compared to localized titles alone Taylor & Francis Online.
The Mother-Tongue Edge
