The policy of the Minister of Education regarding the Independent Campus (MBKM) provides new alternatives for students, one of which is for students in the 5th semester of Communication Science at Universitas 'Aisyiyah Yogyakata. This independent campus program aims to encourage students to master various sciences and provide learning opportunities outside the study program that can be converted to as many as 20 credits.
Rumah BUMN Yogyakarta (RuBY) is the place where MBKM lectures take place for 1 semester (exactly 3 months) for Communication Science Students of 'Aisyiyah Yogyakata University.
According to the presentation of Rumah BUMN Yogyakarta at the first meeting on Wednesday, October 5, 2022, the purpose of this collaboration activity for students is to enrich their knowledge about the necessary and effective digital communication activities. Of the 20 students, they will be divided into 10 groups, where there will be 1 MSME and 2 students in charge of branding products from MSMEs through digital marketing. The activity took place pleasantly as well as receiving high appreciation from students and MSMEs. Both of them feel that they can collaborate well in terms of marketing, add insight and sensitivity, and establish connections with each other.
