For our listeners, this is newsworthy-there are certain qualities in the story that make it news. I know this because, fortunately, when I received a lecture on the value of news and its importance, my hangover level was greatly reduced. Although understanding the value of news may seem trivial, being familiar with the needs of journalists can help develop content and SEO strategies.
Understanding the value of news and content will help you choose good ideas for content marketing, conduct the right research, and better market journalists, publishers and webmasters. When your content is newsworthy, it can better compete in a lot of content competing for people's attention.
The blog link is good. But the news link is great. Very precious like a unicorn.
So, how do you hunt those unicorns, kill them quickly, then turn their skin into a pair of sweet pants, and grind their horns into aphrodisiacs?
The secret to gaining these news positions lies in understanding the news value list: influence, timeliness, prominence, closeness, bizarreness, conflict, currency and human interests. The news value of a story is determined by these eight guiding principles.
1. Impact
How will this affect the lives of my readers? This is the true content of the story, usually what you want to introduce to the publication. The influence of the story quickly established the importance of the work to readers. It also essentially explains the consequences of the news itself.
For example, in our fire truck story, the impact of the story is that people who listen to the radio unfortunately suffer from a house fire, and because of these amazing new fire trucks, they hope to suffer fewer injuries. It also lets people know that they should pay attention to the shiny new fire trucks driving in the town.
In short, influence is closely related to the people affected by the story or event. The more people affected, the greater the impact. Like proximity, this value is largely determined by the audience.
2. Timeliness
Timeliness solved the problem: why are you telling me now?
