Cadbury is one of my favorite advertisements because it shows kindness and care. According to Wikipedia, Cadbury, formerly Cadbury's and Cadbury Schweppes, is a British multinational confectionery company wholly owned by Mondelez International (originally Kraft Foods) since 2010. Cadbury is internationally headquartered in Uxbridge, west London was founded in 1905 and operates in more than 50 countries worldwide. Available in more than 23 varieties, like Fruit & Nut, Whole Nut, Snack, Caramello, and Breakaway, Cadbury Dairy Milk delights consumers of all ages.
In the first advertisement there is a girl who wants to give a birthday present to her mother, but she has no money. She traded things that she loved, including the bracelet from her mother for one Cadbury chocolate. Because the seller knew that their family was in trouble, finally the kind seller gave the girl the chocolate and returned her bracelet. Finally, the girl was happy and gave the chocolate to her mother while saying "Happy birthday, mama!". The commercial ends with a warm hug from his mother.
In the second advertisement, two boys and their mother are seen in the living room. The youngest boy was hoping that the Cadbury chocolate wrapper would come back whole again. The brother saw his youngest brother's behavior and he took the initiative to give his Cadbury chocolate to his youngest brothers. When the younger brother opened his eyes, he found that the chocolate was whole again and he told his brother that it worked. The older brother showed a surprised expression to his younger brother. His mother knows that older brothers gave his chocolate to his youngest brothers, so his mom helped him to dispose of the Cadbury wrapper that belonged to his younger brother which was held by his brother.
In my opinion, the two Cadbury commercials look simple and meaningful. Even though this ad is only 30 seconds long, when I saw this ad for the first time, my heart was immediately touched. Moreover, presenting a child in an advertisement can be a major strength because young children in general can attract the attention of the audience and the innocent character of a child can also be a unique attraction for the audience.
Based on the readings in Unit 13 Advertising there is a sentence “In order for an ad to be artistically valuable, it has to contain many appealing elements (visual, verbal, and sound). The production has to be the highest quality possible, using clever dialogues, smart color schemes, and memorable music, which would make a consumer perceive it as a piece of art rather than a common sales pitch” this is what Cadbury applied in promoting its products. They use short dialogues, but still contain meaning, use impressive music/instruments, and most importantly they keep thinking about the quality of the advertisements produced so that they can still attract the audience.
The first Cadbury ad made me very touched and touched because I rarely gave my mother a birthday gift and I thought it made me realize that in life we always have to do good to anyone, known or not, like Cadbury's slogan "Ada kebaikan dalam setiap orang”.
The second Cadbury ad fits perfectly into my life because when I want something, my brother will give me what I want, so the two of us have been sharing things until now because my happiness is also his happiness.
https://en.wikipedia.org/wiki/Cadbury
https://id.mondelezinternational.com/brand-family
