The Transformation of Kue Pancong: From Traditional Food to a Modern Favorite Among Young People.

Madiun, June 16, 2024 – Kue Pancong is a traditional food originating from Betawi that has now become part of Indonesian culture. In the modern era, many changes have been made to present pancong. For example, in Madiun, there is a pancong outlet called Pancong Pantura. This place is a semi-cafe that serves pancong with a modern touch and various flavor variations that can attract the interest of teenagers.

With a strategic location in front of Madiun Station and a comfortable atmosphere, Pancong Pantura offers a variety of new and diverse flavors of pancong cake. The pancong here not only has a delicious taste but also features an attractive and modern presentation.

The owner of Pancong Pantura, Candra, said that the idea to create this semi-cafe concept arose from the desire to introduce pancong cake in a creative and modern way. "I used to see the potential of pancong cake in the city of Madiun, which was not widely available. So, we wanted to show that pancong cake is not just a traditional food, but it can also be served in a new way as a coffee companion, and it can also be popular among the younger crowd in Madiun," he said.

Pancong Pantura offers a variety of pancong cakes, ranging from Original Pancong, Choco Milk, Cheese Milk, Blueberry Jam, Strawberry, Green Tea, Tiramisu, Oreo, Regal, Milo, Dark Choco, Nutella, Biscoff Lotus, Silverqueen, to Ovomaltine. Visitors can enjoy pancong while savoring coffee and a variety of teas that can be enjoyed on-site. The semi-cafe setting makes the atmosphere of Pancong Pantura very unique and authentic.

With the presence of Pancong Pantura, the people of Madiun and its surroundings now have a more diverse and interesting culinary choice. With its visible potential, Pancong Pantura is expected to become one of the favorite culinary destinations in Madiun and serve as an example of traditional culinary development.