Meeting On October 25, 2022, Bondan Satria explained the basics of copywriting such as the meaning of copywriting, goals in copywriting, copywriting songs, etc.
Copywriting is writing that aims to invite consumers to buy a product. There are 3 barriers in copywriting, first understand the product, understand the buyer, understand the market.
* Understand the Product, we must know the facts about the product we have, for example, where is the factory located?, what is the equipment like? What are the products produced like? How is the process?
* Understand Buyers, for example, who is your buyer? What events made you think about buying your product? Where do they know the product information from?
* Understand the Market, market conditions vary and change continuously so we must know the cycles. Market conditions are divided into 3 (three) periods, namely the "Product Oriented" period, the "Competitor Oriented" period and the "Customer Oriented" period.
In addition, he also explained about 3 fundamental questions in copywriting
1. how to find ideas
looking for ideas that can be done by reviewing mining, for example reading comments on social media and competitor advertisements.
2. How do you process ideas?
for example exaggerated words such as "jujutsu so"
3 How to organize ideas?
-AIDA (attention, interest, desire, action)
-PPPP (pain, promise, proof, encouragement)
-CHAPTER (before, after, bridge).
