Mohon tunggu...
Fitria Damayanti
Fitria Damayanti Mohon Tunggu... Mahasiswa - Mahasiswa

assalamualaikum

Selanjutnya

Tutup

Pendidikan

Learn Basic Copywriting with Bondan Satria Nusantara

30 November 2022   10:29 Diperbarui: 30 November 2022   10:36 134
+
Laporkan Konten
Laporkan Akun
Kompasiana adalah platform blog. Konten ini menjadi tanggung jawab bloger dan tidak mewakili pandangan redaksi Kompas.
Lihat foto
Pendidikan. Sumber ilustrasi: PEXELS/McElspeth

Meeting On October 25, 2022, Bondan Satria explained the basics of copywriting such as the meaning of copywriting, goals in copywriting, copywriting songs, etc.

Copywriting is writing that aims to invite consumers to buy a product. There are 3 barriers in copywriting, first understand the product, understand the buyer, understand the market.

* Understand the Product, we must know the facts about the product we have, for example, where is the factory located?, what is the equipment like? What are the products produced like? How is the process?

* Understand Buyers, for example, who is your buyer? What events made you think about buying your product? Where do they know the product information from?

* Understand the Market, market conditions vary and change continuously so we must know the cycles. Market conditions are divided into 3 (three) periods, namely the "Product Oriented" period, the "Competitor Oriented" period and the "Customer Oriented" period.

In addition, he also explained about 3 fundamental questions in copywriting

1. how to find ideas

looking for ideas that can be done by reviewing mining, for example reading comments on social media and competitor advertisements.

2. How do you process ideas?

for example exaggerated words such as "jujutsu so"

3 How to organize ideas?

-AIDA (attention, interest, desire, action)

-PPPP (pain, promise, proof, encouragement)

-CHAPTER (before, after, bridge).

Mohon tunggu...

Lihat Konten Pendidikan Selengkapnya
Lihat Pendidikan Selengkapnya
Beri Komentar
Berkomentarlah secara bijaksana dan bertanggung jawab. Komentar sepenuhnya menjadi tanggung jawab komentator seperti diatur dalam UU ITE

Belum ada komentar. Jadilah yang pertama untuk memberikan komentar!
LAPORKAN KONTEN
Alasan
Laporkan Konten
Laporkan Akun