Historically AdWords is a platform to assist advertisers manage and scale Google Lookup, Google Shopping, and Google Display Multilevel campaigns.
However, with the intro of new ad formats over the last few years -- such as AdWords for Online video and Gmail Backed Promotions (GSPs) -- Yahoo and google also created distinct interfaces for advertisers to handle these campaigns.
While change could be good, learning a fresh, disparate, and often higher-level interface can be a challenge for marketers who may have mastered the AdWords platform and all of its granularities. A couple weeks ago, with a fresh re-designed logo, Google took observe and enhanced your AdWords platform that has a "re-design" of its very own to help assist multi-channel advertisers.
So -- what's new? Over the last several months, rollouts and update options have allowed advertisers to commence managing multiple campaign types out of the AdWords interface.
Managing one platform helps allow us more of your overall view of our campaigns, but finding important metrics proved challenging -- specially when measuring different key actions depending on campaign type.
So yesterday Google introduced new reporting columns to aid multi-channel advertisers rapidly report on crucial ad interactions over all campaign varieties.
According to the medial side AdWords blog, the revolutionary columns to assist measure success over multiple campaign types are the following:
Interactions -- An interaction is the main action people take using your ad format--- such as clicks for text and shopping advertisings, views for video ads, and engagements for Lightbox advertisings.
Interaction Rate : Interaction rate is employed to measure just how often people connect to your ad after it's shown to them---for example, keys to press divided by thoughts for text advertisings, or views partioned by impressions with regard to video ads.
Avg. Cost -- Average cost is the average amount you've purchased your ads partioned by total interactions---clicks partioned by cost, or maybe views divided simply by total cost.
One example is, if in a new Google Shopping marketing campaign, the primary connection you measure is a click and over a Video campaign, the principal interaction is a new view. You can now use the "Interactions" column to discover a combined total across your marketing campaign types.
