On October 11 2022, students of Communication Studies at 'Aisyiyah University Yogyakarta and MSME actors took part in a workshop at the Rumah BUMN Yogyakarta with Bondan Satria Nusantara as the speaker. This is the second meeting of the Digital Marketing Program Batch 2 where the previous meeting was filled with introductory material.
At this second meeting, Bondan conveyed some detailed material regarding digital marketing. In this meeting he explained that the main components of digital marketing are divided into two, namely traffic and conversion, which means enthusiasts and buyers.
In the two main components of digital marketing there are several stages, the first is the landing page, which is a website page used for sales, the second is market indoctrination or email, then there is a community or group, and the last is a commercial shop such as WhatsApp, Instagram, or TikTok. Traffic is based on maturity (cold, warm, hot), based on sources (search and social) and based on ownership (paid, owned, earned). Whereas Conversion is based on closing, education, engagement, and commerce strategies.