Shopee is now back with a 12.12 promo which will be held on December 12, 2020, many surprises will be given this year. One of them is by presenting the Blackpink group which is currently on the rise because their songs are fun and pleasant to hear. Not only that, Shopee also provides free shipping and attractive cashback services. This promotion carried out by Shopee is also a promotion that prioritizes advertising to support online shopping enthusiasts amid the current pandemic. Not inferior to last year which invited the GFRIEND group as the exclusive guest star, Shopee will continue to give their best surprises every year. Because, that way their sales target is expected to increase more than previous years. A lot is needed to prepare for a birthday this year, so Shopee really prioritizes how advertising and all promotions can be conveyed to fans and still be liked. There are several things that are considered to make a Shopee ad like the general public, that is:
1. Originality: How the current Shopee advertisement that will present the Blackpink group is indeed true and not only as an advertisement. This idea is also used to support Shopee's own sales targets
2. Flexibility: Shopee's ad coverage from year to year does not only stay in one place but is also comprehensive, even throughout the world. With the appearance of the Blackpink group, it is hoped that it can provide comfort to K-pop fans, not only domestic artists.
3. Synthesis: Blackpink's appearance with late broadcast time made many blackpink fans have to wait for hours. Judging from the blackpink (BLINK) fans who don't look at age, maybe it can worry parents who have underage children waiting for Blackpink's appearance. But behind that, there are still shopee services that can be enjoyed by all shopee fans.
4. Artistic Value: Blackpink is presented to give a beautiful color and impression for this year, even though in the midst of a pandemic that has caused many concerts to be postponed, Shopee provides the opportunity to watch Blackpink for free on the screen. Blackpink was chosen because in Southeast Asia they have a lot of fans.
Those are some things to consider in supporting Shopee's advertisements and promotions that can be seen and felt by the general public. We as fans of online shopping must always support e-commerce well so that what we want is conveyed to them and vice versa.