Lets see my opinion about brand trends in 2024 :
1. Personalized Automation
2. Culture Takes Precedence
3. Premium brands are favored by the Middle-Up class
4. Offline Activation may be more impactful than Digital
5. Cross-Platform Play like Steam, Epic, etc.
6. Second Life in Virtual Gaming
7. Hyper-Personalization
8. Organic Storytelling from Customers
9. Spending for Better Mental Health is more important than lifestyle
10. Claiming originality in a work is becoming increasingly difficult
11. They see Brands not as Advertisers but as Creators