#Goodlooking is often one of the requirements in job vacancies. These requirements are often a scourge that limits a person in appearance. For that, a video advertisement " The Toughest Job Interview", presented by Pantene Indonesia, tries to criticize this problem. Pantene, through this advertisement, wants to convey that every woman has characteristics in appearance, especially in terms of hairstyles.
https://www.youtube.com/watch?v=kSzALmV2hqE
This advertisement invites all Indonesian women to be confident and show their characteristic hairstyles. Therefore, it will change the mindset that they are special and change the stigma of #Goodlooking, not only people with long straight and black hair. This is because Indonesian women have a wide variety of hairstyles, be it long, short, curly or colorful hair, they are still beautiful and special.This advertisement is very interesting, because it can connect two different things, namely appearance and job vacancies into an advertisement that can inspire many people. In addition, this advertisement makes the audience see it as a motivation rather than a sales promotion of a product. It is proven that this advertisement has received a lot of positive responses from the audience, it proves that the requirement for "Good looking" is no longer relevant because it can lead to discrimination, limits of expression and judgment are not objective. As in the quote of the advertisement, that "Good looking knows no boundaries".
https://www.youtube.com/watch?v=kSzALmV2hqE
References: