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Automotive Dealership Solution During Corona Outbreak

27 Maret 2020   14:54 Diperbarui: 27 Maret 2020   15:10 83
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Kompasiana adalah platform blog. Konten ini menjadi tanggung jawab bloger dan tidak mewakili pandangan redaksi Kompas.

Corona Virus (Covid-19) is significantly impacting the way we work today. Millions of people are required to stay at home and need to rely on technology to help them work and study remotely.

As people around the world are increasingly working from home in an effort to avert a COVID-19 catastrophe It's important for Automotive Dealership and local businesses a like to have messaging and plans in place to continue operations. Cloud-based collaboration and communication tools will prove pivotal to companies' operation continuity.

Tips on how to communicate any changes in your operations, ways to maximize the increase from people staying home, and messaging ideas that can help drive sales.

1. Maximize Your potential customers via omni-channel for promotions, product launch, special campaign and events.

Most consumers have a smartphone where information is just right at their fingertips. Information about the dealership, the brand, the vehicle model reviews are readily available online. However, consumers do want to talk to expert and take car for a test drive. If dealers don't nurture & engage these shoppers via digital channels, they lose the ability to influence and attract the customer.

Digital Transformation in Automotive Adopting With Technosoft Yana OMNI channel capability, automotive dealership have the advantage of being able to engage with consumer by offering a seamlessly integrated automotive shopping, buying and owning processes regardless of the channels in which consumer interacts.

  • Engaging consumer throughout the customer journey
  • Fully automated customer touchpoints across different channels

Automotive dealership who adapts OMNI Channel strategy, will not only serve the customer better but also able to reduce sales and marketing cost

2. Be Digitally Visible and Available.

As more consumers turn to the website and social media to pass the time, it's important to have a strong digital presence. Your website should also reflect this messaging and create a chatbot or artificial intelligence (AI) software that leverages in Natural Language Processing (NLP) to interact with customers in a natural way.

Many leading companies are already effectively utilizing Chatbot and AI in their operations, taking their performance to a new level. with all the answers to how your business operations may be adjusting.

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