Why Modern DMS Is Important for Automotive Dealers

Modern automotive dealer management system offers a lot much more to deliver what current business landscape needs to scale and grow as compare to traditional dealer management system.

In today's era of digital transformation, customer experience is the centre and key element to successfully compete. Nowadays, customers are in control when, where and how they would like the interaction & experience with the dealership. 

They are mostly 24 hours connected at anywhere, anytime and conduct extensive research and comparison across multiple channels even before they decide to speak with dealers. 

In order to reach the growing expectations of the modern customers, automotive dealers must stay competitive and introduce digital transformation solution to facilitate omni-channel buying & selling processes. So, what are the Must-Have Features in modern automotive dealer management system to cater to the growing expectations of the modern customer?

Omni-Channel Customer experience

To cater for the digital customers who are always connected 24 hours, seamless omni-channel features like mobile devices capability, social media capabilities are a must-have in your dealer management system. 

The multi-channel approach to marketing, buying, selling, and serving customers can create a modernized and personalized customer experience no matter who, how or where a customer reaches out. At the same time, your dealership personnel should be able to follow up on the same channel delivering a seamless experience whether it is to the customers or to your dealership.

Seamless CRM platform for Customer 360 & Vehicle 360

Modern customers are constantly engaging with dealerships via digital channels and as a result, customer journey can become increasingly complex. Dealerships need to be able to analyse these customer journey and understand all the footprints of the customers from their recent purchases to day-to-day interaction with the dealership. 

To do this, a seamless CRM platform with Customer 360 & Vehicle 360 are a must-have in your dealer management system to aggregate the customer information, behaviour, and data all in a single platform. Dealership can then use this information to create personalized customer journey and drive marketing and sales growth, delivering a more personalized shopping experience.

Built-In Artificial Intelligence (AI) & Machine Learning (ML)