RUMAH BUMN- Communication Studies Students of UNISA attending MBKM's event that was filled by Mr. Bondan Satria with a material titled Fundamental Branding.
The speaker explained what is fundamental branding, and what is the purpose of the brand itself? of course a brand had an important function for a businessman or an entrepreneur since the brand of a product makes the product more recognizable by the consumers, simplify sales, more common compotitor, and harder to went bankrupt.
On fundamental branding, Mr. Bondan Satria explained that there are 3 types of fundamental branding,
1. Brand's Blueprint (the planning)
The Brand's blueprint is the program's strategy making, the program's execution, and the focus of the strategy is to make the brand's own characteristics so the customers would grew attached to it.
2. Brand Delivery (action)Â
Brand Delivery is one of the brands that was often used by a businessman to promote it's product with a platform, so as an example, somebody promotes it's products using social media, like WhatsApp, Instagram, or Facebook, to make it easier for the product to be recognized by the consumers.
3. Brand Equity (perception)
Brand Equity is a brand that creates values of a product that a company is selling.
