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Muhammad Fadillah Ramdhani
Muhammad Fadillah Ramdhani Mohon Tunggu... Mahasiswa - Mahasiswa Ilmu Komunikasi

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Ilmu Sosbud

Digital Marketing Introduction Program Batch 2, Ilkom UNISA

29 November 2022   07:18 Diperbarui: 29 November 2022   07:25 38
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On October 5, 2022, last Wednesday to be exact, Communication Science students 'Aisyiyah University, Yogyakarta, carried out the 2022 Batch 2 Independent Campus Learning Freedom (MBKM) program together with Rumah BUMN Yogyakarta.

The MBKM program at Rumah BUMN is a learning activity as well as training to work with companies outside the campus, also known as an apprenticeship. This program engages in the world of digital marketing entrepreneurship.

This program is attended by 10 types of Micro, Small, and Medium Enterprises (MSMEs) that are members of Rumah BUMN, including crafting, fashion, food, and beverage, as well as 20 UNISA students who are registered as apprentices at Rumah BUMN. In the grouping system, each type of UMKM is divided by 2 students, meaning that 1 UMKM is grouped with 2 students.

In this activity, students are introduced to MSMEs at Rumah BUMN and are expected to be able to collaborate and mutually build good relationships connections between MSMEs and students. After attending this first class, a lot of knowledge can be gained because MSMEs and students exchange questions with each other, and the material provided is also very interesting, so it is useful to deepen knowledge about digital marketing in the future.

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