What do you know about the K-WAVE? Dance, Music, Korean Food.
The K-wave spreads Korean popular culture through entertainment products such as dramas, music, and style. The presence of the Korean Wave in Indonesia is an interesting phenomenon to be studied. This study discusses the role of Korean popular culture, Korean drama (K-drama), in the Hallyu phenomenon that occurs in Indonesia. The beginning of the Korean wave boom in Indonesia was Korean drama. This study aims to reconstruct K-dramas that aired on TV channels in Indonesia, especially Indonesia from 2002 to 2013, using qualitative methods with a historical approach. Through data analysis of Korean TV series that aired in Indonesia, this study explains the development of K-dramas as a trigger for the emergence of Hallyu, the development of K-dramas in Indonesia, and the impact of K-dramas as follows: Masu. The emergence of the presence of Korean pop culture products. Others include Indonesian K-Pop and K-style. K-dramas played an important role in the Korean Wave in Indonesia. This can be seen from the influence of K-dramas in Indonesia, such as the emergence of a community of K-drama enthusiasts, the presence of Indonesian websites that provide information about Korea, and even the increasing number of events attended by actors, singers, and artists. I can. Invite your idols. Korean idols leave for Indonesia. Hallyu itself has become South Korea's soft power through its popular culture and is exported to various countries in the form of K-drama, K-pop, K-style, cuisine, and technology. Â South Korea blends modern elements, in this case, technology, with traditions and family values through values embodied in the creation of popular culture, especially drama. Korean Wave itself in Indonesia is characterized by Korean food, a melodrama based on Korean drama stories, Korean fashion, and the rise of tourist destinations where Korean drama productions are produced.
What kind of impact can K-Wave have?
The Hallyu wave mainly affected Indonesian teenagers and became popular among them. Various studies show that Korean culture is an imitation material for Indonesian teenagers. Imitation and imitation begin with cultural exposure, through the process of cultural internalization in adolescents, and finally, acculturation of Korean culture in the younger generation in Indonesia where adolescents make Korean culture a part of themselves in a structured manner. Korean teen artists are trained to be agents of spreading Korean culture. The method used is a literature study based on research from several universities in Indonesia which is based on the theory of cultural dynamics that culture always changes as many times. Cultural change through the processes of diffusion, acculturation, and assimilation. Based on the results of the examination, the source of its dissemination was found from mass media, especially Korean online media aimed at spreading Korean culture. Contains Korean general cultural materials, including theater, music, fashion, food, and language. The target audience for all material is acceptable to both teenagers and adults, it's just that the music is more popular among early teens. The positive impact for the target audience is learning to save money, do business, make friends, and gain experience. The negative impacts include lavish lifestyles, increased fan wars, rampant pornography and pornographic acts, and attachment to Korean culture rather than their own.
NEGATIVE IMPACT OF K-WAVE
1.) Extravagant life behavior Teenagers who are so obsessed with K-pop music, Korean dramas, and even products from Korea, make them spend a lot of money just to buy DVDs, watch concerts, and go to Korea just to hunt for authentic Korean goods.
2.) The Rise of Fanwar Everyone has different tastes in music. Because there are differences in music tastes or differences in a hobby that makes each fandom must also have antis or people who don't like a boy band or girl group. the emergence of Indonesian boy groups and girl groups that follow Korean style makes Kpopers less like Ipopers (lovers of Indonesian boy bands and girl groups), and this creates a very fierce feud between Korean music lovers and Indonesian music lovers.
3.) Love Korean culture more than your own country's culture. The fanaticism of Indonesian teenagers towards Korean culture causes Indonesian teenagers to be more interested in learning Korean culture such as dance, the Korean language, and so on than learning Indonesian culture such as traditional Indonesian dances and so on.
4.) So lazy to study and grades/achievements decrease. Indonesian students sometimes give more importance to watching Korean dramas or listening to Korean songs than studying.
5.) The style of dress of teenagers tends to be inappropriate, some Korean look-themed outfits tend to be open and show certain body parts that should not be shown, without them realizing it is not following the customs and norms that exist in Indonesia.
