Ready to immerse yourself in the next big social platform? Here's a quick guide on key things you need to know to get you started on TikTok Marketing.
1. Cost & Bidding
Since TikTok videos don't always organically go viral, you can boost your content with several ad spending mechanisms to increase your exposure, or achieve your marketing goals. The minimum spending on TikTok is currently US$500, and it can be flexibly adjusted by you, with two types of budget limits: Daily Limits or All-time Limits. TikTok also offers various cost arrangements to align with your marketing or business goals:
This arrangement ensures the system optimizes your advertising budget to get more conversions, such as app downloads or purchases in website landing pages. TikTok machine learning algorithms will focus on displaying yours ads to users whom have a higher probability of fulfilling your conversion goals
Unlike OCPC which optimizes for conversions, CPC optimizes for clicks, thereby focusing on delivering your advertising budget to get more clicks for your advertising campaign.
Cost per Mille is also known as cost per thousand impressions. This arrangement optimizes your campaign and advertising budget to focus on delivering more impressions of your ad to TikTok users.
2. Audience Targeting
One of TikTok's key value proposition is its ability to target specific sets of audiences based on interest and demographics, which are uniquely Millennial and Gen Z:
TikTok's Ad Targeting option lets you focus on displaying your ads towards specific demographics of users based on age, gender, location, network, and operating systems of browsing devices.
TikTok's Interest Targeting option lets you engage with targeted users on a more intangible but possibly more relevant level, based on specific users' interests such as Beauty, Cooking, Games & Technology, Comedy, Fitness, and many more. TikTok categorizes its users' interests based on past interactive behavior with types of content or ads, and optimizes your TikTok Ad campaign to target audiences that have more interest and relevance to your brand.
3. Tools for TikTok Ads