Native advertising is a form of paid content that is displayed in a form similar to the content in the media and the placement area; both in terms of layout, design, and even the type of font used. In essence, native advertising content looks and functions like a natural part of related media.
Native Ad does have several advantages. One of them, it is more difficult to be blocked by ads-blocker features or applications, so that native ads are easier to "meet" the target audience.
Here's how to excel on Native Advertising
1. Create The Right Content
The next step is to create the right content as a native ad campaign material to rebuild a positive image. The native ads campaign is like propaganda. The battlefield is the hearts and minds of consumers and the general public. In this context, the opposite party is a negative image that is already owned by a brand.
Victory on the battlefield is a positive brand image in the eyes of consumers and the general public. Proof can be done by describing data, facts, information, opinions, and testimonies from parties considered neutral, and so on through content that is used as native ads campaign material.
2. Use Expert's Opinion
If possible, experts who relate between their fields of science and the industrial sector of the brand owner, their opinions and testimonies can be used to fill native ads campaign content. Of course, the experts chosen must also be known by consumers and the general public.
3. Perform Native Ads Campaigns Appropriately
After the material contents for the native ads campaign are finished producing, the next step is to start the campaign. The selection of the type of digital media used to carry out the campaign must be precise, namely the digital media used by the majority of consumers or their target market.
The longer the period of the campaign, and the more often the content of the content is seen by the same individual, the better it is. Psychologically it is necessary to see or read, or listen to the same content several times so that a human being can remember it well in the conscious and unconscious mind.
