Nowadays, social media has become one part that cannot be separated from making marketing strategies. One of them is Instagram. This social media platform is one of the most popular. Almost everyone uses the Instagram application. With the younger generation as the majority of users.
Now, Instagram already has around two billion users. This explains how enthusiastic the public is to use this platform. The use of Instagram at this time is not just showing off style, but also in terms of marketing.
Sharing photos and videos phenomenon has made various brands and products use it in self-promotion. Not much different from social media marketing in general, the use of Instagram is also focused on one thing, which is seeking the attention of consumers.
There are various factors that play an important role in seeking attention on Instagram, including name, logo, location, language, niche, hashtag, and content. The content referred to here is related to the marketing of a product or brand.
So what do you have to do to produce content that is of interest to the audience? The answer is to observe the current trends and interests of the audience. By adjusting trends and interests, the content created will attract the audience's interest and can certainly influence the marketing of a particular product.
Data and statistics obtained from these observations can later be a reference for you to develop a marketing strategy. Unfortunately, there are still many business people who don't take this seriously. In fact, without this data and statistics, they will not know the demographics of their account followers, the best time to post content, how many times a website click occurs, and so on.
You can find out about the data and statistics through Instagram Analytics. To use Instagram Analytics, you need to have a business account first. In Instagram Analytics, you can see the Instagram Insight Audience and Profile Analytics of your account
Profile Analytics
You can see an analysis of any public Instagram Profile, i.e.
* Followers count --- Followers of your Instagram account
*Â Impression --- How many times your audience has seen all your posts
